What we do

It's not a secret. The landscape of today's pharmaceutical marketing is more complicated than ever before, with narrower indications, increased regulatory scrutiny, more competitive media, and fewer resources.

At Mc|K, we get it. We're experts at developing integrated, multichannel initiatives that help our clients break through these challenges so their brands get noticed and deliver results. Print or digital, patient or doctor, we make sure that the message and the media engage the right audience wherever your brand is in its life cycle.

Market Strategy and Development
Strategic planning
Positioning and messaging
Market research

Creative Campaign Development
Logo design
Packaging
Brand guidelines

Advertising (Professional and Patient)
Convention support
Booth design
Panel development

Corporate Brand Development

Sales Force Support
Sales aids
Master visual aids

Direct Marketing
Brochures
Direct/Dimensional mailers

Digital Media
SEO/SEM
Analytics
Web development
User experience design
E-mail marketing
Online marketing

Social media
Mobile marketing and application development
eDetailing
TeleDetailing

Promotional Education
Slide decks
Monographs